Instagram post/story idea for a marketing project. The goal was to market an existing OXO product to a Gen-Z audience. This design is accompanied by a marketing plan, in which I said the following about my thought process: "If the goal is to increase awareness of the product, it would be hard to do so if the user immediately scrolls past the post/story out of disinterest. An ad with a “loud and fun” tone would help attract those who are not already explicitly in the market for kitchenware products. This is a different approach to the typical kitchenware ad, which targets those who have already recognized a need for the product."